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Picture of Jeff Lichtenstein
Picture of Jeff Lichtenstein

Hi, I'm Jeff!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

94.99% Customer Satisfaction Rating
Scotsman Guide Top Lenders Award

Hi, I'm Jeff!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

94.99% Customer Satisfaction Rating
Scotsman Guide Top Lenders Award

Let me help you get pre-approved today!

My customer service philosophy is to treat every customer with respect and to make their experience as stress free as possible. I believe that the purchase of a new home is a major decision and should be treated as such. I strive to make this decision as easy as possible for each client by being honest and trustworthy along with communicating frequently all while offering them sound and reliable advice.
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President's Club Member

President's club seal 2017
President's club seal 2020
President's club seal 2021

What is your goal?

Buy a Home

From finding your perfect home to moving in, we've got you covered.


Need a lower monthly payment, or want to get cash out? Learn more about your options.

Sell My Home

Get your house on the market, and look for your next home!

Hear from people like you*

  • Everything! The entire experience was amazing and smooth from the initial phone call to Jeff, to the website, all communications and the final day of closing. One thing that stands out to me is Jeff's ability to make you feel comfortable and confident in him and that tasks ahead. He never made me feel less than or silly for questions I had or information I had to provide. He was so kind, gentle, encouraging and funny. Was truly a pleasure to work with him on such a huge decision and milestone in our lives.

    Melody Y, happy client
  • Jeff and his assistant Graham Nadler were both extremely responsive, patient and timely. Your team approach, electronic aides and accuracy made this financial decision easy to achieve. We thank them and their associates.

    Leslie J, happy client
  • Jeff was very helpful and informative every step of the way. It was the best experience I have ever had in financing or refinancing the property. He is extremely knowledgeable and directed me through the process.

    Thomas G, happy client
  • Jeff Lichtenstein was an amazing partner, clear on requests, and patient to explain all my questions, answering all phone calls promptly, and supportive during all the loan approval process.

    Jose M, happy client
  • Jeff and his associate Graham Nadler were fantastic. I was in discussion with multiple lenders to find the best mortgage possible. Jeff won my business with his exceptional knowledge of the mortgage process. He was able to more clearly define and explain aspects of the process than the other lenders and was even able to educate me on some of the questionable promises made by other lenders. I will happily recommend Jeff, and Ruoff to my friends and family.

    Michael C, happy client
  • Everything on Ruoff's end of the closing went great. Buying and selling a home at the same time is no picnic, but Jeff and Graham made it as painless and as smooth as process as I could have hoped.

    Thaddeus M, happy client
  • Jeff Lichtenstein was amazing, from start to finish he was always available to answer any questions we had.

    Deritus A, happy client
  • Jeff’s customer service was outstanding! Jeff took the time to help me determine what best fit my needs and inform me of the various options available.

    Jenn P, happy client
  • Jeff was nothing short of amazing always transparent and responsive.

    Aaron D, happy client
  • Jeff has been a pleasure to work with over the past 20+ years and probably 6-8 mortgages. I have extreme confidence in his knowledge, creativity, and flexibility and appreciate how he consistently communicates with me throughout the process.

    Mick S, happy client
  • The process of purchasing our first home was quick and pleasantly surprising. Jeff was able to get us pre-approved for a loan within 24 hrs of placing the bid. He did an incredible job working with us on such short notice.

    Margarita V, happy client
  • Jeff Lichtenstein is my go-to broker. So easy! Made an incredible difference in our lives, particularly during this health emergency.

    Luther L, happy client
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Why should you choose Ruoff?


Branches throughout
the US.


Customer Satisfaction Score according to Customerville.


Days or less average


Years of helping
homeowners like you.


Milestones updating you throughout the process.


Minutes at the closing
table on average.

Calculate what's best for you

Use our calculator below to find an estimated monthly mortgage payment that works for you. Please remember the dollar amounts displayed are not guaranteed, and what you actually pay may be different. These estimates are for educational purposes only.

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I would love to hear from you!

Call me at 614.354.8284 or message me below!

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