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Picture of Alana Williams
Picture of Alana Williams

Hi, I'm Alana!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

97.41% Customer Satisfaction Rating
Scotsman Guide Top Lenders Award

Hi, I'm Alana!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

97.41% Customer Satisfaction Rating
Scotsman Guide Top Lenders Award

Let me help you get pre-approved today!

My customer service philosophy is to treat every customer with respect and to make their experience as stress free as possible. I believe that the purchase of a new home is a major decision and should be treated as such. I strive to make this decision as easy as possible for each client by being honest and trustworthy along with communicating frequently all while offering them sound and reliable advice.
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What is your goal?

Buy a Home

From finding your perfect home to moving in, we've got you covered.

Refinance

Need a lower monthly payment, or want to get cash out? Learn more about your options.

Sell My Home

Get your house on the market, and look for your next home!

Hear from people like you

  • Review 1

    Source of Rating Icon

    Alana was fantastic to work with and made the process very easy and enjoyable.

    Sarah Ellen T.

    Elizabethtown, KY, September 30th, 2024 11:07 AM

  • Review 2

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    Walked us through each step

    Julia Ann R.

    Lebanon, KY, August 23rd, 2024 11:45 AM

  • Review 3

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    Walked us through paperwork every step. She was sooo patient with us. She made this a very easy process for us. We are so thankful she was recommended to us.

    Anthony Wayne R.

    Lebanon, KY, August 19th, 2024 12:15 PM

  • Review 4

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    Working with Alana was a great experience! She kept me informed throughout the process, answering all of my many questions along the way - even outside of "normal" business hours. She was also able to get us closed a day early! I am grateful for her hard work and would definitely recommend her!

    Jessica M L.

    Elizabethtown, KY, August 8th, 2024 09:54 AM

  • Review 5

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    Alana was great!

    BRADLEY ADAM C.

    Louisville, KY, August 6th, 2024 07:27 PM

  • Review 6

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    Everything went so smooth! Alana was awesome and amazing to work with! Very knowledgeable and will to explain even the tiniest details. Would recommend her to anyone and everyone!!

    Brent Walker G.

    Elizabethtown, KY, June 17th, 2024 01:38 PM

  • Review 7

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    Alana was very attentive and helpful during the whole process. She is so sweet and informative. I would definitely recommend her to anyone looking to buy a home.

    Kaitlyn M W.

    BUFFALO, KY, July 23rd, 2024 11:11 AM

  • Review 8

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    Any time I reached out to Alana, she responded so quickly. I felt like I was her only concern. I’ve never experienced customer service like that before. On top of all that she took time to educate me on the process whenever I felt unsure or had a question. Great experience!!!

    Matthew R.

    Russell Springs, KY, August 1st, 2024 09:49 PM

  • Review 9

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    Alana’s professionalism, expertise, and proactive communication made the mortgage process seamless. As first-time homebuyers with many questions, we appreciated her clear and thorough answers. She kept us well-informed throughout the process. We highly recommend her for an efficient and smooth mortgage experience.

    HEATHER MARIE O.

    Louisville, KY, August 6th, 2024 10:33 AM

  • Review 10

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    Alana was amazing!

    Heather L S.

    Edmonton, KY, June 17th, 2024 02:57 PM

  • Review 11

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    Alana and Ashleigh were the best to work with

    Eva F G.

    CANEYVILLE, KY, July 20th, 2024 02:53 PM

  • Review 12

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    Everything was quick and easy and the people working with us were great

    Chase R.

    Edmonton, KY, May 15th, 2024 11:35 AM

  • Review 13

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    Alana was great to work with and made everything easy to follow. Our experience was painless and mostly hiccup free, which is not what I expected or braced for. I anticipated a lot of stress and frustration, but the process was very smooth for us thanks to Alana and Ruoff.

    Matthew S H.

    Campbellsville, KY, April 12th, 2024 11:02 AM

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Why should you choose Ruoff?

67

Branches throughout
the US.

98.4%

Customer Satisfaction Score.*

15

Days or less average
clear-to-close.**

40

Years of helping
homeowners like you.

7

Milestones updating you throughout the process.

10

Minutes at the closing
table on average.

*Based on 2023 independent third party customer satisfaction survey data. This is not an offer for extension of credit or a commitment to lend. All loans must satisfy company underwriting guidelines. Information and interest rate are subject to change at any time and without notice. Equal Housing Lender. NMLS #141868. Ruoff Mortgage Company, Inc. is an Indiana corporation. For complete licensing information visit: http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/141868.

** The average Clear to Close time is dependent on loan type, proper documentation, and other qualifying factors. Loan decision is subject to satisfactory appraisal, title review, and no change to financial condition. This is not an offer for extension of credit or a commitment to lend. Some restrictions may apply. Ruoff Mortgage NMLS #141868. Equal Housing Lender. Ruoff Mortgage Company, Inc. d/b/a Ruoff Mortgage is an Indiana corporation. For complete licensing information visit: http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/141868.

Calculate what's best for you

Use our calculator below to find an estimated monthly mortgage payment that works for you. Please remember the dollar amounts displayed are not guaranteed, and what you actually pay may be different. These estimates are for educational purposes only.

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I would love to hear from you!

Call me at 330.268.9426 or message me below!

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