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What is your goal?


When are you
looking to buy?

How is your credit score?

Where are you
looking to buy?

$150 - 175k
18 - 21%
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Are you working with a loan officer?

Let's connect!

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Your next step is to complete a full application.

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reaching out!
A Loan Officer will be in contact with you soon.

What are your refinance goals?

Where are you currently living?

$75 - 100k
$150 - 175k
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Picture of Chris Cannon
Picture of Chris Cannon

Hi, I'm Chris!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

99.20% Customer Satisfaction Rating

Hi, I'm Chris!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

99.20% Customer Satisfaction Rating

Let me help you get pre-approved today!

My goal is simple. To give my clients the kind of mortgage experience I would want for myself. That means providing excellent communication, writing rock solid pre-approvals, and closing on time. I answer my phone during the day, through the night, and even on weekends because the mortgage industry is not a 9-5 process. The biggest purchase of a person's life should be an experience, not a transaction!

It should be an experience that educates, delights, and ends with the dream of homeownership.

Have questions about financing your future home? Give me a call!

Get Started

What is your goal?

Buy a Home

From finding your perfect home to moving in, we've got you covered.


Need a lower monthly payment, or want to get cash out? Learn more about your options.

Sell My Home

Get your house on the market, and look for your next home!

Hear from people like you

  • Over the last 15+ years, I have either applied for or refinanced multiple times. This was by far the easiest financing transaction that I have experienced. Importantly, Chris Cannon was by far the most competent, professional, personable, and diligent representative I have ever worked with. He was extremely thorough and accessible during the entire process. We will absolutely be recommending him and Ruoff to others in the future.

    Shane K, happy client
  • I love the online process and using Loan Butler. It made everything go quickly and smoothly. Also, being able to sign a number of documents before the closing allowed for a closing of less than 30 minutes. Much faster than we’ve ever experienced. Chris was available anytime we needed him and never left us waiting or wondering about anything. It was a great experience.

    Brent S, happy client
  • Chris took amazing care of us throughout the entire process. He explained big and intimidating concepts in a way that we could relate to which helped build trust right away. He was genuine and encouraging, which helped empower us to complete the process with confidence in Ruoff and ourselves. We couldn't have felt luckier to work with such a friendly, caring, and hardworking person. Thanks so much, Chris!

    Jenny P, happy client
  • Chris made us feel comfortable about the whole process, we felt like we could ask any questions and get clear and understandable answers.

    Eve T, happy client
  • Communication was excellent from day one and continues to be great. Chris was very helpful in explaining the process and provided all of our information in a timely manner. We would absolutely work with him again.

    Madeline H, happy client
  • Chris was very informative, very quick to respond, and made sure that I understood every step and bit of information along the process.

    Thomas H, happy client
  • I really liked having a “team” with Chris and Jennifer. They talked through everything and kept it all simple.

    Emily W, happy client
  • Both me and my wife both work in the mortgage industry as processor and closer so we are a tough crowd to please and everything was done perfectly!

    Richard K, happy client
  • Chris was fantastic. He made the process easy to understand and helped us to overcome all the challenges of me being a non-us national.

    Matt F, happy client
  • As a first time house buyer , I’ll tell you that Chris Cannon and the team at Rouff we’re exactly the people I needed to get through the process. Every aspect was spot on. A little frustration sit in but thanks to Chris all that was eased and here I am moved in, happy and comfortable all was sheer pleasure thanks to all.

    Willie S, happy client
  • I was very impressed with Chris and the team of people working with him. They were all very quick to respond and thorough with the answering of my questions and keeping the process moving forward. Notably, Chris stepped up and fought to beat out my local lender when the competition got tough. This really impressed me and made my decision to go with Ruoff an easy one.

    Ryan T, happy client
  • Chris was an absolute pleasure to work with. He made it so simply for us during this stressful time.

    Arianne M, happy client

Why should you choose Ruoff?


Branches throughout
the US.


Customer Satisfaction Score according to Customerville.


Days or less average


Years of helping
homeowners like you.


Milestones updating you throughout the process.


Minutes at the closing
table on average.

Calculate what's best for you

Use our calculator below to find an estimated monthly mortgage payment that works for you. Please remember the dollar amounts displayed are not guaranteed, and what you actually pay may be different. These estimates are for educational purposes only.

Stay connected.

I would love to hear from you!

Call me at (812) 219-4324 or message me below!

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