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What is your goal?


When are you
looking to buy?

How is your credit score?

Where are you
looking to buy?

How much are you
looking to spend?

$150 - 175k

What is your estimated
down payment?

18 - 21%
Please complete all fields.

Are you working with a loan officer?

Let's connect!

Please complete all fields.

Your next step is to complete a full application.

Thank you for
reaching out!
A Loan Officer will be in contact with you soon.

What are your refinance goals?

Where are you currently living?

What is your current balance on your mortgage?

$75 - 100k

What is your estimated home value?

$150 - 175k
Please complete all fields.
Picture of Chris Cannon
Picture of Chris Cannon

Hi, I'm Chris!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

99.20% Customer Satisfaction Rating

Hi, I'm Chris!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

99.20% Customer Satisfaction Rating

Let me help you get pre-approved today!

My goal is simple. To give my clients the kind of mortgage experience I would want for myself. That means providing excellent communication, writing rock solid pre-approvals, and closing on time. I answer my phone during the day, through the night, and even on weekends because the mortgage industry is not a 9-5 process. The biggest purchase of a person's life should be an experience, not a transaction!

It should be an experience that educates, delights, and ends with the dream of homeownership.

Have questions about financing your future home? Give me a call!

What is your goal?

Buy a Home

From finding your perfect home to moving in, we've got you covered.


Need a lower monthly payment, or want to get cash out? Learn more about your options.

Sell My Home

Get your house on the market, and look for your next home!

Hear from people like you

  • Chris took amazing care of us throughout the entire process. He explained big and intimidating concepts in a way that we could relate to which helped build trust right away. He was genuine and encouraging, which helped empower us to complete the process with confidence in Ruoff and ourselves. We couldn't have felt luckier to work with such a friendly, caring, and hardworking person. Thanks so much, Chris!

    Jenny P, happy client
  • Chris was 100% perfect. Couldn't have asked for anything better.

    Scott R, happy client
  • Chris was a rock star. He was always prompt and available. We ended up choosing to move forward with Ruoff because of the way he made us feel secure in the entire process.

    Chris T, happy client
  • Chris Cannon was great! The loan process was so easy, everything as promised and all my questions answered.

    Katherine J, happy client
  • Communication was 100% and always helpful. Chris was available and willing to help whenever needed.

    Ken S, happy client
  • Chris was very informative, very quick to respond, and made sure that I understood every step and bit of information along the process.

    Thomas H, happy client
  • Chris was fantastic. He made the process easy to understand and helped us to overcome all the challenges of me being a non-us national.

    Matt F, happy client
  • I was very impressed with Chris and the team of people working with him. They were all very quick to respond and thorough with the answering of my questions and keeping the process moving forward. Notably, Chris stepped up and fought to beat out my local lender when the competition got tough. This really impressed me and made my decision to go with Ruoff an easy one.

    Ryan T, happy client
  • Chris was awesome to work with! Very personable and professional!

    Morgan P, happy client
  • Communication was excellent from day one and continues to be great. Chris was very helpful in explaining the process and provided all of our information in a timely manner. We would absolutely work with him again.

    Madeline H, happy client
  • Chris was patient with us and our multiple questions! He explained everything clearly and simply. He was always very kind too! He made the whole process seem so easy! Thank you, Chris!

    Layla B, happy client
  • Chris went beyond normal business hours as needed and responded regardless of day or hour. Very informative, always friendly, and reached out often.

    Jeff F, happy client

Why should you choose Ruoff?


Branches throughout
the US.


Customer Satisfaction Score according to Customerville.


Days or less average


Years of helping
homeowners like you.


Milestones updating you throughout the process.


Minutes at the closing
table on average.

Calculate what's best for you

Use our calculator below to find an estimated monthly mortgage payment that works for you. Please remember the dollar amounts displayed are not guaranteed, and what you actually pay may be different. These estimates are for educational purposes only.

Stay connected.

I would love to hear from you!

Call me at (812) 219-4324 or message me below!

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