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What is your goal?


When are you
looking to buy?

How is your credit score?

Where are you
looking to buy?

$150 - 175k
18 - 21%
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Are you working with a loan officer?

Let's connect!

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Your next step is to complete a full application.

Thank you for
reaching out!
A Loan Officer will be in contact with you soon.

What are your refinance goals?

Where are you currently living?

$75 - 100k
$150 - 175k
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Picture of Jeff Lichtenstein
Picture of Jeff Lichtenstein

Hi, I'm Jeff!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

98.00% Customer Satisfaction Rating

Hi, I'm Jeff!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

98.00% Customer Satisfaction Rating

Let me help you get pre-approved today!

My customer service philosophy is to treat every customer with respect and to make their experience as stress free as possible. I believe that the purchase of a new home is a major decision and should be treated as such. I strive to make this decision as easy as possible for each client by being honest and trustworthy along with communicating frequently all while offering them sound and reliable advice.
Get Started

What is your goal?

Buy a Home

From finding your perfect home to moving in, we've got you covered.


Need a lower monthly payment, or want to get cash out? Learn more about your options.

Sell My Home

Get your house on the market, and look for your next home!

Hear from people like you

  • Jeff and his associate Graham Nadler were fantastic. I was in discussion with multiple lenders to find the best mortgage possible. Jeff won my business with his exceptional knowledge of the mortgage process. He was able to more clearly define and explain aspects of the process than the other lenders and was even able to educate me on some of the questionable promises made by other lenders. I will happily recommend Jeff, and Ruoff to my friends and family.

    Michael C, happy client
  • Jeff and his assistant Graham Nadler were both extremely responsive, patient and timely. Your team approach, electronic aides and accuracy made this financial decision easy to achieve. We thank them and their associates.

    Leslie J, happy client
  • Jeff has a strong knowledge of options available and quickly provides details required to make intelligent decisions. He always makes himself available and is known in the field. We appreciate his consistent and top-notch work.

    Anthony M, happy client
  • Jeff's expertise, his customer service, going the extra mile for us...we cannot sing enough praises for Jeff and Graham.

    Jim and Judy G, happy client
  • Thank you for always being professional, delivering great service, being a person we can trust and a great friend.

    Traci and Jon W, happy client
  • Jeff was present at the closing. He's very personable. The professionals at the closing were acquainted and made for a friendlier atmosphere, less anxiety.

    Kiere M, happy client
  • Everything on Ruoff's end of the closing went great. Buying and selling a home at the same time is no picnic, but Jeff and Graham made it as painless and as smooth as process as I could have hoped.

    Thaddeus M, happy client
  • I have worked with Jeff for more than 20 years on at least half a dozen mortgages and refinances. He is always friendly and professional. As long as he is in business, he will get mine. Even better this time was that Graham was involved, who is equally as friendly and professional. You have a great team!

    Mick S, happy client
  • Both Jeff and Graham were very responsive and helped move the process along quickly and efficiently. Overall positive experience.

    Steven H, happy client
  • Jeff’s customer service was outstanding! Jeff took the time to help me determine what best fit my needs and inform me of the various options available.

    Jenn P, happy client
  • Jeff and his team were wonderful to work with. They explained everything clearly and were always positive and reassuring through the entire process

    Andrea B, happy client
  • I've worked with Jeff for every mortgage I've had. I wouldn't consider going to anyone else. Ruoff got my business because of Jeff.

    Kerry N, happy agent

Why should you choose Ruoff?


Branches throughout
the US.


Customer Satisfaction Score according to Customerville.


Days or less average


Years of helping
homeowners like you.


Milestones updating you throughout the process.


Minutes at the closing
table on average.

Calculate what's best for you

Use our calculator below to find an estimated monthly mortgage payment that works for you. Please remember the dollar amounts displayed are not guaranteed, and what you actually pay may be different. These estimates are for educational purposes only.

Stay connected.

I would love to hear from you!

Call me at (614) 354-8284 or message me below!

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